Mahindra Collaborates with AR Rahman for Sonic Identity and brand anthem

By
Rajini Gurram
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mahindra-collaborates-ar-rahman
Image: Krishi Jagran Official twitter

Mahindra collaborating with AR Rahman on their electric SUVs brought immense pride and was an incredibly fun project to compose.

Rajesh Jejurikar, Executive Director & CEO – of Auto & Farm Sectors, Mahinda & Mahindra Ltd. said, “We are delighted to have AR Rahman, a global music celebrity and Academy Awards winner, collaborate with us to create a sonic identity and brand anthem for Mahindra’s forthcoming range of all-new Born Electric Vehicles.

The sonic identity extends far beyond the brand anthem, encompassing over 75 unique sounds. Tailored for various aspects of Mahindra’s forthcoming all-new portfolio of global electric SUVs.

Rajesh Jejurikar says, The sounds reflect a musical extravaganza that embodies our brand’s heartbeat, values, and vision. The new identity and the brand anthem is a step in connecting with our new-age customers through the universal language of music.

The Mahindra BEVs Brand Anthem“ Le Chalaang “ scored by you is a captivating and mesmerising tune taking us globally, say Mahindra groups.

AR Rahman twitted that, Just as music transcends borders, innovation knows no bounds. Collaborating with Mahindra on their electric SUVs brought immense pride and was an incredibly fun project to compose. It made me witness India’s leap into the future. From empowering experiences to eco-friendly immersion, our sonic journey celebrates Indian innovation on a global stage.

AR Rahman joined as Brand Ambassador for Mahindra:

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