SUGAR Cosmetics, India’s leading omnichannel beauty brand and a cult favorite amongst Gen Z and Millennial consumers, marked the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with leading actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity.
Tollywood superstar Prosenjit Chatterjee, Vineeta Singh – Co-founder and CEO of SUGAR Cosmetics, and Kaushik Mukherjee – Co-founder and COO of SUGAR Cosmetics celebrate Durga Pujo in Kolkata
In this captivating narrative, Prosenjit extended a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations. The TV Commercial was aired statewide across leading Bengali prime television channels and amplified across mainstream digital, social media, and retail touch points. In the TVC, Prosenjit Chatterjee invited viewers to participate in an exciting opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gift hampers from SUGAR Cosmetics”. As a result of this campaign, 10,000+ missed calls were received – out of which 10 lucky participants met Prosenjit Chatterjee to celebrate Ashtami Day at Samaj Sebi Pandal along with the Co-founders of SUGAR Cosmetics, Vineeta Singh and Kaushik Mukherjee.
The television commercial is a mesmerizing spectacle that unfolds against the backdrop of a beautifully-lit idol of Goddess Durga, uniting people in the spirit of celebration. As the luminous deity casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a spellbinding twist, the charismatic Prosenjit Chatterjee makes a grand entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies.
Link to the TVC: www.youtube.com/watchv=4fMn2bAmwpM
Commenting on meeting the lucky participants, Prosenjit Chatterjee added, “This Durga Pujo, I was eagerly looking forward to meeting my beloved fans. I feel deeply humbled by the love they have showered upon me via the medium of the SUGAR Cosmetics TVC campaign. The campaign truly captured the essence of Pujo celebrations in every Bengali household.”
Commenting on the launch of the TV commercial, Kaushik Mukherjee, Co-founder & COO of SUGAR Cosmetics said, “The TVC campaign was designed to personify the spirit of Pujo celebrations with your loved ones – and having everyones beloved Prosenjit Chatterjee as part of this campaign made the celebrations even more special. We received over 10,000+ missed calls across Bengal with Prosenjit Da’s message as shared in the TVC and are delighted that we could be a part of such a joyous occasion. With high-performing premium beauty products, SUGAR Cosmetics will continue to be a part of the lives of the millions of women who the brand is inspired by.”
SUGAR Cosmetics’ presence on social media platforms has been growing and evolving at a tremendous speed, with the brand recently hitting 2.8M+ followers on Instagram. The brand’s YouTube page has also had a huge growth spurt this year reaching a whopping 1.6M+ subscribers and Twitter on the other hand stands strong at 44.3K+.
Note to Editors
About SUGAR Cosmetics
SUGAR Cosmetics, a cult favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 45,000+ retail touchpoints across 550+ cities and a mission of reaching the doorstep of every makeup user in the country.
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