On Thursday, Tata-owned airline Air India unveiled its new logo and livery in a bid to revamp its brand image. The new logo will be called ‘The Vista’. The airline retains red and white colours with a hint of purple.
According to the airline reports, the new logo, ‘The Vista,’ “captures the essence of bold new India, marking a milestone in its Vihaan.AI transformation.”
The new logo will be visible to passengers by the end of this year when Air India’s first Airbus A350 enters the fleet.
The livery and design feature a chakra-inspired pattern as well as a palette of deep red, aubergine, and gold highlights.
The new look, designed by FutureBrand, would elevate Air India’s position in world aviation, said Chief Executive Officer Campbell Wilson during the event.
Video: Brand new logo of Air India
Revealing the bold new look of Air India.
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023, Air India tweeted.
Revealing the bold new look of Air India.
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia
*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ
— Air India (@airindia) August 10, 2023
