Yes!poho onboards 1700 Artists Under the Collaboration with the North Eastern Handicrafts and Handloom Development Corporation

Date:

Share post:

The brand is known for working closely with Indian artist communities and providing them with means to upskill their art and empower their lives. The brand is set to expand its reach to the remotest parts of India by collaborating with artists from across the sub-continent. With the mission of aiding businesses of small village artists who are still stuck at the conventional ways of operating their businesses. With the collaboration, the brand shall feature new products and collections from the partnering artists in order to showcase their workmanship to the world.

Raghuram Kuchibhatla – CEO, Founder – Yespoho India

We always wanted to work with artists from across the country to create a versatile platform that is accessible to all where people can find artworks from the remotest of the parts of the country. With this collaboration, we look forward to exploring north eastern handicrafts and textile artworks and help improve the livelihoods of the artists from those regions,” claimed Raghuram Kuchibhatla, founder of Yes!poho.

Local artists/weavers employed with Yes!poho

Yes!poho works on improving the socio-economic conditions of the partnering artists by reviving the dying handloom culture. The brand shall provide the weavers a platform for direct engagement with their patrons. “We believe that working at the grassroot level helps us understand the challenges faced by the artists, we also help the artists by educating them on online tactics of business management,” said Meenakshi Dubey, Co-founder, Yes!poho.”

The techno-experience platform provides analytics on customer taste and preferences along with marketing strategies and price management for the artists. The users can explore a variety of handicrafts with this collaboration like sitalpith, brass and bell metal works, ivory art, woodwork, jewellery, toys, mats and more. With the mission of aiding art and talent across the world, the brand shall look forward to expanding to Jammu and Kashmir in the coming months.

Newsletter Signup

digital marketing & AI training ad

Related articles from Tags

Dalit Christians in India: A Question the Nation Avoids

In India, we pride ourselves on being the world’s largest democracy. But beneath that claim lies a...

Madhavi Latha Controversy: Provocation Replaces Public Service in India

In India’s fast-evolving political landscape, a disturbing shift is becoming impossible to ignore—politics driven by provocation rather...

Union Budget 2026‑27: What It Means for the Common Man

The Union Budget 2026‑27 arrives with one big promise: growth that actually touches ordinary lives. Framed around “Yuva...

After 2025: Why NRIs and H‑1B Visa Holders Remain on Edge

The calendar has flipped to 2026, but for millions of NRIs and H‑1B visa holders, the shockwaves...

Breaking Boundaries: Indian Women’s Cricket Social Change

Indian women’s cricket is changing the game—and our society. As an educator, I see the ripple effects...

Janaki vs CBFC: A Name, a Narrative, and the Battle for Creative Freedom

Amid rising conversations around censorship and artistic liberty, the recent controversy surrounding the upcoming Malayalam courtroom drama...

Emotional Marketing: The Weapon of Choice for India’s Right-Wing Politics

In an era where public opinion is shaped less by facts and more by feelings, emotional marketing...

Pakistan used Turkish Asisguard Songar Drones targeting Indian military bases

In the latest escalation along the Line of Control and beyond, Pakistan has reportedly deployed Turkish-made Asisguard...

26/11 Mumbai Attacks: Key Accused Tahawwur Rana Extradited to India

In a significant development in the 26/11 Mumbai terror attacks case, Tahawwur Hussain Rana, a key accused...

Machines That Think: Are We Ready for the Age of AGI?

In the rapidly evolving realm of technology, Artificial General Intelligence (AGI) stands as both a beacon of...

From WhatsApp to YouTube: How Fake News Spreads Like Wildfire in India

In a country of over 1.4 billion people, information travels faster than light but so does misinformation....

Myanmar’s Earthquake Tragedy Unfolds – Devastation and Resilience

In the early hours of March 28, 2025, a powerful 7.7-magnitude earthquake struck Myanmar’s central region, sending...